FOR IMMEDIATE RELEASE

LEXINGTON, KY — September 25, 2025 — Cannabuzz, Lexington-based maker of adult, hemp-derived THC ready-to-drink (RTD) beverages, has been accepted as an associate member of Wine & Spirits Wholesalers of America (WSWA) — the organization’s first member in the THC-infused drink supplier category. The milestone aligns with Cannabuzz’s vision to provide non-alcohol cannabis RTDs through safe, adult-use, and compliant standards.

Breaking New Ground in Cannabis Beverages

“We’re proud to be the first THC brand to join WSWA’s THC beverage category. We look forward to collaborating with the organization and providing our industry expertise to help grow a safe and accessible market,” said Annie Rouse, Cannabuzz CEO & Founder.

Mainstream RTD wholesalers, retailers, and hospitality operators are actively evaluating how hemp-derived THC beverages fit into a modern, responsibility-led beverage set. WSWA membership provides Cannabuzz access to distributor expertise, best-practice frameworks, and policy engagement as the Cannabis category matures.

Early Focus Areas

Standards & Safety

  • Clear serving sizes and potency transparency
  • QR-linked COAs (Certificates of Analysis)
  • Retail training for responsible service

Channel Readiness

  • Packaging/UPC compliance
  • Age verification systems
  • Merchandising guidelines for grocery, c-store, and hospitality

Education

  • Plain-language FAQs for shoppers and staff
  • How THC RTDs complement today’s moderation and 0-proof lifestyle trends

Building Responsible Industry Standards

“Our goal isn’t just to sell drinks — it’s to help retailers, distributors, and regulators align on simple guardrails that protect consumers and give stores confidence to stock the category,” added Rouse. “We believe standardized labeling, potency appropriate serving sizes, and clear age-gating will define the next chapter of adult cannabis beverages. We’re excited to join beverage-alcohol’s leading trade group to help build these responsible standards for hemp-derived THC RTDs.”

About Cannabuzz

Cannabuzz is a women-owned beverage company, founded by hemp industry veterans and headquartered in Lexington, Kentucky. The company produces and distributes low-dose, hemp-derived THC ready-to-drink beverages, promotes responsible standards and supports bridging the gap between alcohol and cannabis.

Learn more at www.cannabuzz.com.

Media Contacts

Trade Inquiries: T.Bo Lanier, VP of Sales Email: sales@cannabuzz.com

Media Inquiries: Colleen Lanier Email: media@cannabuzz.com

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This historic partnership represents a significant step forward in legitimizing and standardizing the hemp-derived THC beverage category, positioning Cannabuzz as a leader in responsible cannabis innovation.